New Typographic Design

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New Typographic Design by Roger Fawcett-Tang,David Jury Summary

A visual guide to the best in contemporary typographic design, featuring examples and usages of modern typography from around the world. Covering a wide variety of applications, from design to print - magazines, books, brochures, posters, etc - to signage systems and screenbased typography, the book gives an insight into the current trends and directions of modern typography and provides a rich source of inspiration for design students and established designers alike.

The new typography

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The new typography by Jan Tschichold Summary

Since its initial publication in Berlin in 1928, Jan Tschichold's The New Typography has been recognized as the definitive treatise on book and graphic design in the machine age. At once a key theoretical document of Central European modernism between the world wars and an invaluable source of working principles for the practicing designer, this classic work enjoys the reputation among book artists that Le Corbusier's Toward a New Architecture has long held among architects. The book's legendary renown is certain to increase with the long-overdue appearance of this first English translation, published in a form that reflects Tschichold's original typography and design. Ranging from theoretical discussions of typography in the age of photography and mechanical standardization to practical considerations in the design of business forms, The New Typography remains essential reading for designers, art historians, and all those concerned with the evolution of visual communication in the twentieth century. Since its initial publication in Berlin in 1928, Jan Tschichold's The New Typography has been recognized as the definitive treatise on book and graphic design in the machine age. At once a key theoretical document of Central European modernism between the world wars and an invaluable source of working principles for the practicing designer, this classic work enjoys the reputation among book artists that Le Corbusier's Toward a New Architecture has long held among architects. The book's legendary renown is certain to increase with the long-overdue appearance of this first English translation, published in a form that reflects Tschichold's original typography and design. Ranging from theoretical discussions of typography in the age of photography and mechanical standardization to practical considerations in the design of business forms, The New Typography remains essential reading for designers, art historians, and all those concerned with the evolution of visual communication in the twentieth century.

Typographic Design

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Typographic Design by Rob Carter,Sandra Maxa,Mark Sanders,Philip B. Meggs,Ben Day Summary

The bestselling introduction to designing the written word Typographic Design: Form & Communication is the definitive reference for graphic designers, providing a comprehensive introduction to the visual word. Done well, typopgraphy can communicate so much more than the words themselves. Typographic design determines how you feel about a message, the associations you make, and ultimately, the overall success of the communication. Typographic design extends from the page to the screen, and is a critical element of almost any graphic design project. This book provides essential guidance on everything related to type: from letterforms and negative space, to messaging, processes, and history, aspiring designers will find great utility in mastering these critical concepts. This new seventh edition has been fully updated with new coverage of contemporary typography processes, updated case studies, and new examples from branding, print, web, motion, and more. On-screen typographic design concepts are discussed in greater detail, and the online supplemental materials include new flashcards, terminology and quizzes. Understand design factors as they relate to type Explore communication and typographic messaging Learn how typography has evolved, and where it is headed Adopt established approaches to designing with type The irony of typographic design is that, when done well, it often goes unnoticed—but its impact on a project’s overall success is undeniable. Typography can make or break a page, can enhance or overpower an image, and can obscure a message or bring it into sharp focus. It is one of the most powerful tools in the graphic designer’s arsenal, and Typographic Design is the complete, practical introduction.

Jan Tschichold and the New Typography

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Jan Tschichold and the New Typography by Paul Stirton Summary

An original account of the life and work of legendary designer Jan Tschichold and his role in the movement in Weimar Germany to create modern graphic design Richly illustrated with images from Jan Tschichold's little-known private collection of design ephemera, this important book explores a legendary figure in the history of modern graphic design through the artists, ideas, and texts from the Bauhaus that most influenced him. Tschichold (1902-1974), a prolific designer, writer, and theorist, stood at the forefront of a revolution in visual culture that made printed material more elemental and dynamic. His designs were applied to everyday graphics, from billboard advertisements and business cards to book jackets and invoices. This handsome volume offers a new understanding of Tschichold's work, and of the underlying theories of the artistic movement he helped to form, by analyzing his collections: illustrations, advertisements, magazines, and books by well-known figures, such as Kurt Schwitters, El Lissitzky, Aleksandr Rodchenko, and László Moholy-Nagy, and lesser-known artist-designers, including Willi Baumeister, Max Burchartz, Walter Dexel, and Piet Zwart. This book also charts the development of the New Typography, a broad-based movement across Central Europe that included "The Ring," a group formed by Schwitters in 1927. Tschichold played a crucial role in defining this movement, documenting the theory and practice in his most influential book, The New Typography (1928), still regarded as a seminal text of graphic design.

Active Literature

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Active Literature by Christopher Burke Summary

Jan Tschichold (1902-1974) is considered by many to be the most influential typographer of the twentieth century. A leading voice of the modernist movement, Tschichold oversaw the redesign of the Penguin and Pelican paperbacks in the late 1940s and devised for them a standardized set of typographic rules. The classical type designs of his late career qualify him as perhaps the first typographic postmodernist. Active Literature, an in-depth study of Jan Tschichold's modernist period, is based on extensive archival research that uncovered a wealth of new photographs of his design work. Author Christopher Burke presents a full portrait of the designer's career and puts into context Tschichold's own account of his life and work.

The Little Book of Typographic Ornament

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The Little Book of Typographic Ornament by David Jury Summary

This little book contains a beautiful and varied collection of typographic ornaments sourced from specimen books of type foundries, dating from 1700. David Jury explains how the need for typographic ornaments arose and developed, and sets them in their historical context. The chapters cover natural forms; geometric forms; rules and borders; wreaths, borders and scrolls; and pictorial ornaments. The last chapter charts the rise of the graphic designer over the last century, and how modern designers are now reinterpreting these typographic ornaments into new forms of art. The Little Book of Typographic Ornament will be an invaluable reference for graphic designers, as well as providing a source of copyright-free images.

Moholy-Nagy and the New Typography

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Moholy-Nagy and the New Typography by Petra Eisele,Isabel Naegele,Michael Lailach Summary

In 1929, ten years after the Bauhaus was founded, Berlin's Martin-Gropius-Bau launched the exhibition 'New Typography.' László Moholy-Nagy, who had left Dessau the previous year and had earned a reputation as a designer in Berlin, was invited to exhibit his work together with other artists. He designed a room'entitled 'Wohin geht die typografische Entwicklung'' ('Where is typography headed'')'where he presented 78 wall charts illustrating the development of the 'New Typography' since the turn of the century and extrapolating its possible future. To create these charts, he not only used his own designs, but also included advertising prints by colleagues associated with the Bauhaus.0The functional graphic design, initiated by the 'New Typography' movement in the 1920s, broke with tradition and established a new advertising design based on artistic criteria. It aimed to achieve a modern look with standardized typefaces, industrial DIN norms, and adherence to such ideals as legibility, lucidity, and straightforwardness, in line with the key principles of constructivist art.0For the first time, this comprehensive publication showcases Moholy-Nagy's wall charts which have recently been rediscovered in Berlin's Kunstbibliothek. Renowned authors provide insights into this treasure trove by each contributing to this alphabetized compilation starting with 'A' for 'Asymmetry' and ending with 'Z' for 'Zukunftsvision' ('vision of the future'). By perusing through the pages and allowing a free flow of association, the typographical world of ideas of the 1920s avant-garde is once again brought back to life. Exhibition: Kunstbibliothek, Staatliche Museen zu Berlin, Germany (29.08. - 15.09.2019)

The Enduring Legacy of Weimar

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The Enduring Legacy of Weimar by Alston Purvis Summary

This vibrant book tells the history of the Modernist design movement and how it completely revolutionized graphic design. Graphic Design as an artistic genre wasn't universally accepted until the early 20th century. This striking book focuses on the pivotal years of 1919-1933 to show how fifty artists redefined the field and helped create modern graphic design. Art historian and graphic artist Alston Purvis provides a concise and engaging overview of the dawn of modern graphic design and the artistic possibilities that were laid bare in a seismically shifting Europe. He explores how a variety of burgeoning and established movements contributed to the innovations of graphic design such as the German Dadaists, the Bauhaus School, and the European avant-garde artists. He looks at how groundbreaking trends in typography, the rise of consumerism, and a new focus on schools of graphic design combined to create a new language of design that is still in use today. Featuring the designs of 50 pioneering artists, such as Walter Gropius, Paul Klee, and El Lissitzky, this book shows how their work in color, typography, and composition broke conventions and set new standards in a seminal period of graphic design.

Playing with Type

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Playing with Type by Lara McCormick Summary

Playing with Type is a hands-on, playful approach to learning type application and principles. This engaging guide begins with an introduction to the philosophy of learning through the process of play. Along with a series of experimental design projects with an emphasis on type, the author provides designers with a “toolkit” of ideas and skills developed through the process of play. The awareness and sensitivity to type styles, forms, and type choices gained through these visual experiments will increase the designer’s confidence in their personal and professional work. This book can be used in the classroom or independently, and readers can go directly to exercises that appeal to them.

Free Hand: New Typography Sketchbooks

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Free Hand: New Typography Sketchbooks by Steven Heller,Lita Talarico Summary

In Free Hand: New Typography Sketchbooks, Steven Heller, respected graphic-design commentator, and Lita Talarico, design educator, offer glimpses inside the personal sketchbooks of more than 70 designers and typographers--including Philippe Apeloig, Ed Beguiat, Hoefler Type Foundry, Henrik Kubel, Toshi Omagari, and Francesco Zorzi. Featuring a wealth of sketches, precision drawings, and computergenerated artwork; as well as a range of styles, concepts, languages, and alphabets, Free Hand illustrates the idiosyncratic creative processes behind the design of typefaces, logos, and word-images. A valuable resource for anyone who engages creatively with type--whether by hand or on a screen--this rich compendium emphasizes the power of typography in the digital age, while celebrating designers who continue to innovate in their practice of this time-honored craft.

Numbers in Graphic Design

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Numbers in Graphic Design by Roger Fawcett-Tang Summary

Focusing on how graphic designers tackle the ordering of number-heavy information, this book shows how the best design minds around grapple with timetables, annual reports, and other data-rich documents. It also surveys highly creative and playful typographic experiments with the more abstract notion of numeric information. Numbers in Graphic Design is the sourcebook for any designer who wants to be able to work with numbers creatively and with confidence.

Book Design

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Book Design by Andrew Haslam Summary

A comprehensive and practical guide for students and experienced designers alike, this carefully structured text is illustrated throughout with photographs and diagrams. It takes the reader through every aspect of the subject, from the components that make up a book, to understanding how books are commissioned and created, to the intricacies of grid construction and choosing a typeface. The role of the designer is discussed, with advice on how to interpret a design brief, and guidance on type use, images and information graphics. The production process is also explained, with detailed information on reproduction, printing and binding.

Type & Typography

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Type & Typography by Phil Baines,Andrew Haslam Summary

Providing an essential grounding for both students and professionals, this text takes readers through every aspect of typography, from the history of language and writing systems to the invention of moveable type and the evolution of the digital systems of today.

Digital Design for Print and Web

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Digital Design for Print and Web by John DiMarco Summary

The all-inclusive guide—from theory to practice—for print and Web design Any well-conceived print or Web design features the dynamic interplay between visual artistry and technical skill. It becomes important, therefore, for the designer to cultivate an aesthetic eye as well as develop a high degree of computer savvy. By combining basic theory with hands-on technique, Digital Design for Print and Web takes the unique approach of uniting two subjects traditionally approached separately into one complete volume. As a result, you will gain a clearer understanding of the entire creative process, from project management to working with graphics to designing for print and, ultimately, the Web. In this book, you'll find: Full-color text and illustrated, step-by-step instruction supported by more than 75 video tutorials Coverage of professional software including the Adobe Creative Suite A wide variety of inspirational images from well-known designers Online full-length project assignments from entry level to advanced An ideal resource for design students or practitioners, Digital Design for Print and Web will show you to how to create more effectively and guide you on the path toward digital design mastery.

An A-Z of Type Designers

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An A-Z of Type Designers by Neil Macmillan Summary

Review: "This illustrated A-Z features outstanding type designers from around the world, from Gutenberg to the present day. Arranged alphabetically by designer's name, the book contains over 260 biographical profiles. Entries are illustrated by key typefaces taken from a wide range of sources, including type specimens, original posters, private press editions and magazine covers, and also give a list of work and, where applicable, further reading references and a website address. An essential reference for typographers, graphic designers and students, the book also features a full index and eight short texts by leading typographers - Jonathan Barnbrook, Erik van Blokland, Clive Bruton, John Downer, John Hudson, Jean Francois Porchez, Erik Spiekermann and Jeremy Tankard - that cover a variety of different aspects of type design, including typeface revivals, font piracy, designing fonts for corporate identities and the role of nationality in type design."--BOOK JACKET

Exploring Typography

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Exploring Typography by Tova Rabinowitz Summary

Showcasing the latest in best practices across print and digital media, EXPLORING TYPOGRAPHY, 2e provides a well-researched, authoritative introduction to typography that explores the varied uses of type in visual communications. Coverage begins with a history of type and a survey of how type is classified before advancing to the physical components of letters and the rules of legibility, readability, and style. The text surveys the creative use of emphasis, designing effective layouts, using grids, and developing original type styles. Examining contemporary challenges in type, it also introduces terminology and concepts relevant to designing with type in a digital environment and includes coverage of designing type for mobile devices. . More Designer at Work boxes and new Designer Processes and Typography for Social Change features provide insight into professional designers' work and processes. With a large new format, EXPLORING TYPOGRAPHY, 2e is packed with dynamic illustrations that bring chapter concepts to life. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

New Typography

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New Typography by Karena Xu Summary

This book features the latest fonts and focuses on both the details and atmosphere of the fonts' design. The examples found in New Typography go well beyond what is traditionally thought of as typography design, i.e the shaping of letters. What is most f

Typographic Design

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Typographic Design by Rob Carter,Philip B. Meggs,Ben Day,Sandra Maxa,Mark Sanders Summary

"Provides a comprehensive overview of every aspect of designing with type"--

Getting it Right with Type

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Getting it Right with Type by Victoria Squire,Friedrich Forssman,Hans Peter Willberg Summary

Typography is no longer the specialist domain of the typesetter: these days anyone who uses a computer has access to a wide range of typefaces and effects. This book offers an introduction to the basics of typography, including choosing which typeface to use; adjusting letter-, line-, and word-spacing for improved legibility; understanding kerning and leading; and mastering typographic details, such as italics, punctuation, and line endings. The book is illustrated throughout with practical examples demonstrating good and bad solutions. There are tips for specific design tasks, such as letters, charts, tables, and design for the screen, and a glossary explaining typographic terms.