Persuasion

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Persuasion by Jane Austen Summary

Persuasion is Jane Austen's last completed novel and tells the story of Anne Elliot is persuaded not to marry the love of her life because he is poor and without connections. When she encounters him eight years later, he has become wealthy and is determine to marry anyone but Anne. Xist Publishing is a digital-first publisher. Xist Publishing creates books for the touchscreen generation and is dedicated to helping everyone develop a lifetime love of reading, no matter what form it takes

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Persuasion by Jane Austen Summary

The romance between Captain Wentworth and Anne, the daughter of Sir Walter Elliot, seems doomed because of the young man's family connections and lack of wealth

Persuasion

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Persuasion by Daniel J. O'Keefe Summary

This comprehensive text provides a thorough and critical treatment of persuasion theory and research from a social science perspective. Daniel J. O'Keefe includes a discussion of research on the production of persuasive messages as well as more traditional research on the study of message effects. The new edition contains more coverage of the theory of reasoned action, a new chapter on functional approaches to attitude, a new chapter on behavioral change, new material on persuasive campaigns, and updated research citations and examples.

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Persuasion by Dave Lakhani Summary

Praise for persuasion the art of getting what you want "Dave has exposed the secrets of the most powerful persuaders in the world. This book is a step-by-step guide to changing minds and deeply influencing people in person, in print, on the air, or anyplace else you need to persuade. This book makes persuasion so easy and predictable that it may be the most dangerous persuasion book ever written . . . especially if it ends up in the hands of your competition." —Mike Litman, CEO, Connect To Success, Inc. and coauthor of Conversations with Millionaires "Dave Lakhani tells you everything you've just got to know about persuasion in this book. It is written provocatively, yet clearly. And it is sure to open your mind while enriching your bank account. I highly recommend it. Fasten your seatbelt when you read it. It takes you on a thrilling ride!" —Jay Conrad Levinson, "The Father of Guerrilla Marketing" and author of the Guerrilla Marketing series of books "Dave Lakhani understands persuasion like few do and is able to break the process down so anyone can understand and use it. I highly recommend this book to anyone who hopes to improve their ability to sell, market, advertise, or negotiate." —Chet Holmes, Fortune 500 superstrategist and author of the Mega Marketing, Business Growth Masters, and Guerrilla Marketing Meets Karate Master sales programs "Man, talk about persuasive. Dave convinced me to read and review his book, and I don't even like the guy." —Blaine Parker, author of Million-Dollar Mortgage Radio "Too few books actually put into practice what they promote. Dave Lakhani breaks the mold with this satisfying, powerful read." —John Klymshyn, author of Move the Sale Forward

The Persuasion Handbook

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The Persuasion Handbook by James Price Dillard,Michael Pfau Summary

Recoge: Basic issues, Theories of persuasion, Affect and persuasion, Message features, Contexts, Persuasion campaigns, Media,

Persuasion in Society

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Persuasion in Society by Herbert W. Simons,Joanne Morreale,Bruce E. Gronbeck Summary

Persuasion in Society combines contemporary rhetorical theory and criticism with social scientific theory and research to help readers better practice persuasion, improve their capacity to analyze critical messages, and better understand the workings of persuasion in society and its psychological dynamics.

Attitudes and Persuasion

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Attitudes and Persuasion by Phil Erwin Summary

This work provides an up-to-date overview of the crucial role that attitudes play in our everyday lives and how they influence our thoughts and behaviour. The nature, function and origins of attitudes are examined, and a review of how they can be measured is provided.

Persuasion Across Genres

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Persuasion Across Genres by Helena Halmari,Tuija Virtanen Summary

Persuasion, in its various linguistic forms, enters our lives daily. Politicians and the news media attempt to change or confirm our beliefs, while advertisers try to bend our tastes toward buying their products. Persuasion goes on in courtrooms, universities, and the business world. Persuasion pervades interpersonal relations in all social spheres, public and private. And persuasion reaches us via a large number of genres and their intricate interplay.This volume brings together nine chapters which investigate some of the typical genres of modern persuasion. Using both quantitative and qualitative methods, the authors explore the linguistic features of successful (and unsuccessful) persuasion and the reasons for the variation of persuasive choices as realized in various genres: business negotiations, judicial argumentation, political speech, advertising, newspaper editorials, and news writing. In the final chapter, the editors tie together the two themes — persuasion and genres — by proposing an Intergenre Model. This model assumes that a powerful force behind generic evolution is the perennial need for implicit persuasion.

Propaganda and Persuasion

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Propaganda and Persuasion by Garth Jowett,Victoria O'Donnell Summary

Propaganda and Persuasion, Fourth Edition is the only book of its kind to cover a comprehensive history of propaganda and offer insightful definitions and methods to analyze it. Building on the excellence of the three previous editions, the Fourth Edition has been revised, updated, and expanded. Authors Garth S. Jowett and Victoria O'Donnell provide a remarkable and cogent understanding of persuasion and propaganda, including rhetorical background, cultural studies, and collective memory.

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Persuasion by Robert H Gass,John S Seiter Summary

First Published in 2015. Routledge is an imprint of Taylor & Francis, an Informa company.

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Persuasion by Bruce Walker Summary

Persuasion is an Essential Tool for Professional Success Influence and persuasion are 'not' only for the leaders, it's an essential skill that we all must have to strengthen on the path to career success. Persuasion and influence are your stepping stones toward success, whether at the workplace or in our personal lives. Being a True Leader To be a leader, the ability to be persuasive is even more important in the business world. On a day-to-day basis, you need it to convince employees to work toward company goals or to persuade colleagues or clients to consider your ideas or suggestions. If you can master the art of persuasion, you can not only win the support of others, but you also can unify your team and encourage them to work well together. In "Persuasion," Bruce Walker introduces the power of persuasion, specifically on how to gain influence and have people listen and implement ideas and concepts. Here is a Preview of What you will Learn: - Essential skill you must have to be Influential - 4 Fundamental Principles of Persuasion - Understanding the Halo Effect - Applying Persuasion at the workplace - How to Be an influential Leader Persuasion is not just for salespeople and their prospects. You may try to persuade an employee to perform better, or perhaps you want to persuade your boss to take on your brilliant idea. Whatever your persuasive need are, you will be 3x more persuasive once you understand the 4 Principles of Persuasion.

Persuasion in Advertising

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Persuasion in Advertising by John O'Shaughnessy,Nicholas J. O'Shaughnessy Summary

Effective advertising is, almost always, persuasive advertising, and while not all advertising seeks to persuade, in a competitive situation those who best persuade are those most likely to win. This exciting new book seeks to explain the precise ways in which advertising successfully persuades consumers, setting out the strategies for advertisers to adopt and illustrating the theories at work. Offering not only a conceptual and theoretical grounding in persuasive techniques, this book also provides concrete empirical research that is uniquely incorporated into a marketing textbook format. The authors cover topics including: difficulties of persuasion, rationality and emotion in persuasion, positive reinforcement techniques and cognitive approaches to persuasion. To illuminate these theories, the authors include original case-studies on campaigns as diverse as Death Cigarettes, Mecca Cola, The Oxo Family and Renault Clio, as well as recent advertisements from BMW, McDonalds, Omega and Silk Cut. A genuinely fresh text on the art of persuasion in advertising, this book is essential reading for all marketing students and academics.

Persuasion and Influence in American Life

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Persuasion and Influence in American Life by Gary C. Woodward,Robert E. Denton, Jr. Summary

For more than twenty-five years, the authors have highlighted the complexities, subtleties, and pervasive influence of persuasive messages. The seventh edition again blends historical, rhetorical, and social psychological approaches to persuasion theory. The engaging discussions and multiple examples introduce the intricacies of social influence and highlight methods of presentation as well as evaluation. The dynamic topic of persuasion presents a constantly changing palette for analysis. The authors dissect theory and practice in multiple contexts—from interpersonal interactions to public communication and persuasive campaigns to advertising to politics. Twitter, YouTube, and social networking sites offer new media for persuasive appeals. The means of persuading one another changes constantly, yet much of what was written by Aristotle continues to be relevant. The production of persuasive messages and the study of message effects have been and will continue to be fertile ground for exploration. Persuasion is an interactive process requiring willing and attentive participants. Becoming responsible, ethical, and credible persuaders involves systematic thinking and informed preparation. The skills required for planning, composing, and delivering effective messages are equally useful for evaluating messages received. The seventh edition provides a thorough, up-to-date discussion of classic and contemporary theories of persuasion to aid readers in developing skills as effective persuaders and as critical consumers of persuasive messages.

Persuasion

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Persuasion by Benjamin Smith Summary

What You Will LearnThis book is going to teach you everything that you need to know about the art of persuasion. You will learn about the basic psychological principles to use as you try to persuade, as well as the basic elements that must come together including timing, your facial expressions and body language, the tone of your voice, and more. Then, you will learn many of the leading techniques of persuasion that will help you get what you want out of life. A bonus skill that you will learn in this book is the art of negotiation. Sometimes, even the most persuasive person can have difficulty with a particular stubborn person. If your persuasive tactic falls apart for any particular reason, you will find it very useful to have the skill of negotiation under your belt. Negotiation can be used whenever your persuasion falls through, with the goal of finding a middle ground that suits both parties. This book will teach you how to negotiate so that things lean toward your favor, though the other person will still see it as a win. Negotiation can also help to make your life more peaceful and help you reap the rewards that you deserve from life.Now that you know what is ahead of you, it is time to take the first step on your journey to learning the incredible art of persuasion. You will find that reading this book is the first step of many that you will take on your path to change your life. Best of luck as you continue onward on your journey to persuasiveness!

Persuasion: History, Theory, Practice

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Persuasion: History, Theory, Practice by George Pullman Summary

George Pullman's lively and accessible introduction to the study of persuasion is an ideal text for use in courses where the understanding and practice of argumentation, rhetoric, and critical thinking are central. Continually challenging his readers to seek and recognize sound evidence, to question the obvious, and to assess and reassess the credibility of claims made by others--including the author's own--Pullman shows the way to strong writing, effective speaking, and rigorous critical thinking.

With what Persuasion

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With what Persuasion by Scott F. Crider Summary

Although there are a number of book-length studies of rhetoric in Shakespeare’s plays, With What Persuasion discerns a distinctly Shakespearean ethics of the art of rhetoric in them. In this interdisciplinary book, Scott F. Crider draws upon the Aristotelian traditions of poetics, rhetoric, and ethics to show how Shakespeare addresses fundamental ethical questions that arise during the public and private rhetorical situations Shakespeare represents in his plays. Informed by the Greek, Roman, and English poetic and rhetorical traditions, With What Persuasion offers close readings of a selection of plays – Hamlet, Julius Caesar, Henry the 5th, All’s Well That Ends Well, Othello, Measure for Measure, and The Winter’s Tale – to answer universal questions about human speech and association, answers that refute a number of contemporary literary and rhetorical theory’s assumptions about language and power. Crider argues that this Shakespearean ethics could assist us in our own historical moment as we in the liberal, multicultural West try to refound, without coercion, ethical principles to bind us to one another.

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Persuasion by Modern Psychology Publishing Summary

Bonus Free Workbook Included with Step-by-Step Guided Exercises Imagine what it would be like to be able to influence people. Not just to have them tolerate your ideas, but be really moved by them. What would it be like if you could easily get people on your side? What if you could turn every conflict in your favor, and easily get people to agree with you? Just think what this would mean for your career, your work, your relationships... How much more successful would you be if you had the power of persuasion? Persuasion is not an art, it is a science. Anyone can learn how to create massive influence if they understand how to apply the right psychological principles. The key comes from learning how to bypass people's mental firewall of resistance, and implant ideas in their subconscious mind for the greatest possible impact. As with anything, knowledge is power. If you aren't using these tools to your advantage, then people are probably using them on you without you even knowing it! The average person does not know that they have this skill buried deep inside of them and so many doubt they have the ability to influence others in one way or another. With the information provided in this book, you will gain the knowledge to unlock your persuasive potential! Stop being manipulated, and become a Master of Persuasion. This book contains 2 manuscripts to help you unlock your powers of persuasive influence: - The Persuasion Equation: Influence Others With the Science of Persuasive Psychology - NLP: Persuasive Language Hacks: Instant Social Influence With Subliminal Thought Control and Neuro Linguistic Programming In this book you will learn: - The brain science that drives persuasion in ourselves and others - How you can change even the most stubborn person's mind with subliminal thought control - The most effective psychological tactics for successful negotiation - How to bypass your target's critical factor and implant ideas in their mind covertly - How to use the four factors of impulse to get people to respond to you immediately - And much, much more! So what are you waiting for Pick up a copy of Persuasion today and learn the secrets behind persuasion and social influence!! Click the ADD TO CART button at the top of this page!

Persuasion in Practice

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Persuasion in Practice by Kathleen Kelley Reardon Summary

What is persuasion? How is it maintained? How is it practised and applied? Offering a unique blend of theory, research and application, this volume deftly answers these questions and helps debunk many of the myths surrounding this topic. The constructs, schemata, rules, illusions, attitudes and values of persuasion are explored and various contemporary theories are presented. In addition, the author examines persuasion as it is practised in a number of different settings, including politics, organizations and the mass media.

Persuasion

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Persuasion by James Borg Summary

Persuade Anyone! Gain the ULTIMATE competitive advantage--at work and in life! Master the 7 ESSENTIAL SKILLS that win hearts and minds! Practical, easy, effective! We all know people who are incredibly persuasive. With effortless charm, they manage to somehow gain our trust, interest, and support, time and time again. Is it a gift they are born with? Is it all an illusion? No, it's the art of persuasion, and you can learn it too. Based on years of analyzing the behaviors and mind-sets of the most persuasive people around, Persuasion gives you the magic formula to master the power of persuasion--the ultimate way to achieve success in work and life. Introduction xv Chapter 1: The Power of Persuasion: How Empathy and Sincerity Work Wonders for You 1 Chapter 2: Being a Good Listener: Why Listening Is So Crucial 11 Chapter 3: Attention, Please: Keeping Attention Where You Want It 27 Chapter 4: Know Your Body Language: How to Read Nonverbal Signals from Others and Send Out the Right Ones 47 Chapter 5: Memory Magic: The Impact of Good Recall and Simple Tips to Improve Your Memory 71 Chapter 6: Make Words Work for You-The Power of Psycholinguistics: Success Can Depend on Saying the Right Thing at the Right Time 97 Chapter 7: Telephone Telepathy: Learn to Use the Telephone to Your Best Advantage and Read Situations Better 117 Chapter 8: Negotiating for Mutual Benefit: Understand the Psychology Involved to Achieve the Best Possible Result 147 Chapter 9: "Difficult" People (and Their Behavior): Who Are They? 177 Chapter 10: The Personality Spectrum: How to Identify Successfully and Deal with Different "Types" 191

Persuasion Tactics (Without Manipulation)

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Persuasion Tactics (Without Manipulation) by Patrick King Summary

If you want to (1) win people over, (2) negotiate and debate better, and (3) become an effective and engaging leader, Persuasion Tactics will be your seminal guide to coming out on top and ahead. "This book shows you proven and practical methods and techniques you can use to be a better persuader with every person you meet." Brian Tracy - Internationally renowned speaker and bestselling author of The Psychology of Selling, Maximum Achievement, and The Power of Charm. Master both direct and subconscious persuasion methods. Most books on persuasion promise “mind control hacks” – they are complete myth. Persuasion Tactics contains only scientifically proven methods from the world’s top researchers, marketers, leaders, and negotiators. Learn how to completely change people’s minds with undetected, invisible influence and mental maneuvers. Get your way without confrontation or feeling pushy. Persuasion is much more than simple arguing or negotiating – it’s about making your presence and impact felt in every aspect of life. As a social skills and charisma coach and internationally bestselling author who has sold over a quarter of a million books, this is exactly how people get ahead in life and become charming, confident, and likable. It's how people get what they want and are able to attract it into their lives. Learn how to make your strongest point – every time. ✔ The subtle power of emotional debt. ✔ How to covertly plant an idea in someone’s head without them realizing it. ✔ Specific phrases, words, and speaking techniques to persuade and influence. ✔ Classic psychological motivators. Become a highly effective people engineer. ✔ The anatomy of Adolf Hitler’s rise of power. ✔ Psychological models of behavior and desires. ✔ Mental and linguistics tactics to change people’s realities. ✔ Analyze communication styles to speak on people’s level. Gain non-manipulative social influence and persuasive power. Persuasion gives you the power to shape your life and the relationships around you. Nothing we want in life will ever be simply given to you – you have to seize it. Persuasion is the key to that. You will learn to simply get what you want, without appearing confrontational or turning people off. Persuasion skills will make your life exponentially easier as a result of understanding people and using universal mental triggers.