Persuasion by Jane Austen,SBP Editors Summary
Jane Austen's final novel is her most mature and wickedly satirical. It follows the story of Anne Elliott, who as a teenager, was engaged to a seemingly ideal man—Frederick Wentworth. But after being persuaded by her friend Lady Russell that he is too poor to be a suitable match, Anne ends their engagement. When they are reacquainted eight years later, their circumstances are transformed—Frederick is returning triumphantly from the Napoleonic War, while Anne's fortunes are floundering. Will their past regrets prevent them from finding future happiness? Buttressed by the author's humane characterization and sharp social commentary, 'Persuasion' is a must-read for any Jane Austen fan.
Persuasion by Dave Lakhani Summary
Praise for persuasion the art of getting what you want "Dave has exposed the secrets of the most powerful persuaders in the world. This book is a step-by-step guide to changing minds and deeply influencing people in person, in print, on the air, or anyplace else you need to persuade. This book makes persuasion so easy and predictable that it may be the most dangerous persuasion book ever written . . . especially if it ends up in the hands of your competition." —Mike Litman, CEO, Connect To Success, Inc. and coauthor of Conversations with Millionaires "Dave Lakhani tells you everything you've just got to know about persuasion in this book. It is written provocatively, yet clearly. And it is sure to open your mind while enriching your bank account. I highly recommend it. Fasten your seatbelt when you read it. It takes you on a thrilling ride!" —Jay Conrad Levinson, "The Father of Guerrilla Marketing" and author of the Guerrilla Marketing series of books "Dave Lakhani understands persuasion like few do and is able to break the process down so anyone can understand and use it. I highly recommend this book to anyone who hopes to improve their ability to sell, market, advertise, or negotiate." —Chet Holmes, Fortune 500 superstrategist and author of the Mega Marketing, Business Growth Masters, and Guerrilla Marketing Meets Karate Master sales programs "Man, talk about persuasive. Dave convinced me to read and review his book, and I don't even like the guy." —Blaine Parker, author of Million-Dollar Mortgage Radio "Too few books actually put into practice what they promote. Dave Lakhani breaks the mold with this satisfying, powerful read." —John Klymshyn, author of Move the Sale Forward
Persuasion in Society by Herbert W. Simons,Joanne Morreale,Bruce E. Gronbeck Summary
Persuasion in Society combines contemporary rhetorical theory and criticism with social scientific theory and research to help readers better practice persuasion, improve their capacity to analyze critical messages, and better understand the workings of persuasion in society and its psychological dynamics.
Persuasion by Daniel J. O'Keefe Summary
This comprehensive text provides a thorough and critical treatment of persuasion theory and research from a social science perspective. Daniel J. O'Keefe includes a discussion of research on the production of persuasive messages as well as more traditional research on the study of message effects. The new edition contains more coverage of the theory of reasoned action, a new chapter on functional approaches to attitude, a new chapter on behavioral change, new material on persuasive campaigns, and updated research citations and examples.
Persuasion: The Wild And Wanton Edition by Micah Persell Summary
Persuasion, Jane Austen’s final published work, is a story of second chances. A very young Frederick Wentworth and Anne Elliot are broken-hearted when their hasty engagement is dissolved due to Frederick’s lack of prestige and lack of money. Eight years later, they are still healing when they are thrust into the same social circle once more - however, in a brilliant turn, now Frederick is Captain Wentworth, a prosperous naval officer, and the Elliot family finds themselves on the brink of financial ruin. Austen, who suffered her own broken engagement, pens a beautiful tale of the redeeming power of love, and the passion between Frederick and Anne sizzles on the page, even by the standards of 1816. In this wild and wanton edition of Persuasion, read the entire classic and discover the steamy untold portions of Austen’s story that have been lying dormant in the subtext. Who knows, Austen may have included these bits herself 200 years ago - if only she dared. Sensuality Level: Sensual
Persuasion Across Genres by Helena Halmari,Tuija Virtanen Summary
Persuasion, in its various linguistic forms, enters our lives daily. Politicians and the news media attempt to change or confirm our beliefs, while advertisers try to bend our tastes toward buying their products. Persuasion goes on in courtrooms, universities, and the business world. Persuasion pervades interpersonal relations in all social spheres, public and private. And persuasion reaches us via a large number of genres and their intricate interplay.This volume brings together nine chapters which investigate some of the typical genres of modern persuasion. Using both quantitative and qualitative methods, the authors explore the linguistic features of successful (and unsuccessful) persuasion and the reasons for the variation of persuasive choices as realized in various genres: business negotiations, judicial argumentation, political speech, advertising, newspaper editorials, and news writing. In the final chapter, the editors tie together the two themes persuasion and genres by proposing an Intergenre Model. This model assumes that a powerful force behind generic evolution is the perennial need for implicit persuasion.
Persuasion in Society by Herbert W. Simons Summary
Persuasion in Society introduces readers to the rich tapestry of persuasive technique and scholarship, interweaving rhetorical, critical theory, and social science traditions. This text examines current and classical theory through the lens of contemporary culture, encouraging readers to explore the nature of persuasion and to understand its impact in their lives. Employing a contemporary approach, authors Herbert W. Simons and Jean G. Jones draw from popular culture, mass media, and social media to help readers become informed creators and consumers of persuasive messages. This introductory persuasion text offers: A broad-based approach to the scope of persuasion, expanding students’ understanding of what persuasion is and how it is effected Insights on the diversity of persuasion in action, through such contexts as advertising, marketing, political campaigns, activism and social movements, and negotiation in social conflicts The inclusion of "sender" and "receiver" perspectives, enhancing understanding of persuasion in practice Extended treatment of the ethics of persuasion, featuring opposing views on handling controversial issues in the college classroom for enhanced instruction. Case studies showing how and why people fall for persuasive messages, demonstrating how persuasion works at a cognitive level Highlights of this second edition include: An extensively revised approach, written with the needs of today’s undergraduate students in mind Contemporary examples, selected for relevance, currency, and appeal Updated discussions of theory and research, including cognitive psychology and neuroscience Current illustrations from advertising, politics, social movements, propaganda, and other sources. To reinforce the topics covered in each chapter, discussion questions, exercises, and key terms are included. Additional resources are available on the Companion Website (www.routledge.com/textbooks/simons), along with materials for instructors, including supplements for lectures and sample exam questions.
Propaganda and Persuasion by Garth Jowett,Victoria O'Donnell Summary
Propaganda and Persuasion, Fourth Edition is the only book of its kind to cover a comprehensive history of propaganda and offer insightful definitions and methods to analyze it. Building on the excellence of the three previous editions, the Fourth Edition has been revised, updated, and expanded. Authors Garth S. Jowett and Victoria O'Donnell provide a remarkable and cogent understanding of persuasion and propaganda, including rhetorical background, cultural studies, and collective memory.
Persuasion by James Borg Summary
Persuade Anyone! Gain the ULTIMATE competitive advantage--at work and in life! Master the 7 ESSENTIAL SKILLS that win hearts and minds! Practical, easy, effective! We all know people who are incredibly persuasive. With effortless charm, they manage to somehow gain our trust, interest, and support, time and time again. Is it a gift they are born with? Is it all an illusion? No, it's the art of persuasion, and you can learn it too. Based on years of analyzing the behaviors and mind-sets of the most persuasive people around, Persuasion gives you the magic formula to master the power of persuasion--the ultimate way to achieve success in work and life. Introduction xv Chapter 1: The Power of Persuasion: How Empathy and Sincerity Work Wonders for You 1 Chapter 2: Being a Good Listener: Why Listening Is So Crucial 11 Chapter 3: Attention, Please: Keeping Attention Where You Want It 27 Chapter 4: Know Your Body Language: How to Read Nonverbal Signals from Others and Send Out the Right Ones 47 Chapter 5: Memory Magic: The Impact of Good Recall and Simple Tips to Improve Your Memory 71 Chapter 6: Make Words Work for You-The Power of Psycholinguistics: Success Can Depend on Saying the Right Thing at the Right Time 97 Chapter 7: Telephone Telepathy: Learn to Use the Telephone to Your Best Advantage and Read Situations Better 117 Chapter 8: Negotiating for Mutual Benefit: Understand the Psychology Involved to Achieve the Best Possible Result 147 Chapter 9: "Difficult" People (and Their Behavior): Who Are They? 177 Chapter 10: The Personality Spectrum: How to Identify Successfully and Deal with Different "Types" 191
Persuasion by James Borg Summary
What would it be like to get people to do what you want, when you want? Imagine a 'better you' who's incredibly persuasive: you charm effortlessly, you gain trust quickly, you're more influential, and you win people over easily. Think that sounds impossible? It's not. It's completely possible with Persuasion. This definitive and indispensable guide to persuasion and influence, based on studying the behaviours and mindsets of the most persuasive people around, will help you: * *Listen properly to people to find out what they really want *Win more attention and keep it *Mind your body language and read other people's *Say the right thing at the right time, every time *Get the best result in every negotiation James Borg's Persuasion will give you the magic formula to mastering the power of persuasion - the ultimate way to achieve success in work and life.
Persuasion in Advertising by John O'Shaughnessy,Nicholas J. O'Shaughnessy,Nicholas Jackson O'Shaughnessy Summary
A practical and in-depth guide to the art of advertising persuasion, this book explains how advertising works and sets out strategies for advertisers to adopt, drawing on research, concepts and case examples from the US and Europe.
Persuasion in Practice by Kathleen Kelley Reardon Summary
What is persuasion? How is it maintained? How is it practised and applied? Offering a unique blend of theory, research and application, this volume deftly answers these questions and helps debunk many of the myths surrounding this topic. The constructs, schemata, rules, illusions, attitudes and values of persuasion are explored and various contemporary theories are presented. In addition, the author examines persuasion as it is practised in a number of different settings, including politics, organizations and the mass media.
Grapho-Persuasion: Mastering the Pyramid of Persuasion (Confessions of a Marketing Man) by Victor Semo Summary
Download or read Grapho-Persuasion: Mastering the Pyramid of Persuasion (Confessions of a Marketing Man) book by clicking button below to visit the book download website. There are multiple format available for you to choose (Pdf, ePub, Doc).
Mansfield Park and Persuasion by Judy Simons Summary
Mansfield Park and Persuasion are both notoriously problematic works that have stimulated diverse and often polarised critical readings. These essays interpret and outline the debate in the light of cultural, historicist and feminist theory.
Persuasive Communication by James Brian Stiff,Paul A. Mongeau Summary
This popular text provides a comprehensive introduction to the study of persuasive messages and their effects. Concepts and methods from communication and social psychology are seamlessly integrated to give students a solid grasp of foundational issues in persuasion research, the core features of persuasive transactions, and major models of persuasive communication. Distinguished by its clear organization and wealth of concrete examples, this is an ideal text for advanced undergraduate- and graduate-level courses for students with a basic understanding of quantitative research methods.