Propaganda and Persuasion

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Propaganda and Persuasion by Garth Jowett,Victoria O'Donnell Summary

Propaganda and Persuasion, Fourth Edition is the only book of its kind to cover a comprehensive history of propaganda and offer insightful definitions and methods to analyze it. Building on the excellence of the three previous editions, the Fourth Edition has been revised, updated, and expanded. Authors Garth S. Jowett and Victoria O'Donnell provide a remarkable and cogent understanding of persuasion and propaganda, including rhetorical background, cultural studies, and collective memory.

Readings in Propaganda and Persuasion

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Readings in Propaganda and Persuasion by Garth S. Jowett,Victoria O'Donnell Summary

Readings in Propaganda and Persuasion: New and Classic Essays is a unique, interdisciplinary collection that brings together contemporary and classic readings to provide significant insights into the practice and theory of propaganda and persuasion. The contents range from seminal essays to articles by well-known writers on propaganda to new essays about responses to contemporary issues and events. This engaging anthology also includes analyses of the relationship between rhetoric, propaganda, and persuasion.

Propaganda & Persuasion

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Propaganda & Persuasion by Garth S. Jowett,Victoria O'Donnell Summary

Propaganda and Persuasion, Fifth Edition is the only book of its kind to cover a comprehensive history of propaganda and offer insightful definitions and methods to analyze it. Building on the excellence of the four previous editions, the Fifth Edition has been revised and updated. Authors Garth S. Jowett and Victoria O'Donnell provide a remarkable and cogent understanding of persuasion and propaganda, including rhetorical background, cultural studies, and collective memory. Key Features: * Offers a comprehensive history of propaganda, from ancient times to present day. Updated research in propaganda and persuasion and the use of propaganda in psychological warfare are also included. New examples to this edition include the global war against terrorism, the 2008 election, and the question of ideological propaganda in a polarized mass media system * Encourages a systematic approach to analyzing propaganda: An in-depth look at rhetoric, theory, and methodology helps students analyze propaganda * Differentiates propaganda from persuasion: Succinct definitions of propaganda and persuasion are given, as well as an original model that illustrates both their commonalities and their differences.

Propaganda & Persuasion

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Propaganda & Persuasion by Garth S. Jowett,Victoria O'Donnell Summary

Propaganda and Persuasion, Sixth Edition, by Garth S. Jowett and Victoria O’Donnell, is the only book of its kind to comprehensively cover the history of propaganda and offer insightful definitions and methods to analyze it. Fascinating examples, from ancient times to present day, facilitate a solid understanding of what propaganda is. The book includes current research in propaganda and persuasion, discusses the use of propaganda in psychological warfare, and offers students a systematic approach to analyzing the propaganda and persuasion they will encounter in everyday life.

Propaganda & Persuasion

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Propaganda & Persuasion by Garth S. Jowett,Victoria O'Donnell Summary

Reflecting the remarkable changes in the world of propaganda due to the increasing use of social media, this updated Seventh Edition provides a systematic introduction to the increasingly complex world of propaganda. Viewing propaganda as a form of communication, the authors help you understand information and persuasion so you can understand the characteristics of propaganda and how it works as a communication process. Providing provocative case studies and fascinating examples of the use of propaganda from ancient times up through the present day, Propaganda and Persuasion provides an original model that helps you analyze the instances of propaganda and persuasion you encounter in everyday life. New to the Seventh Edition: New coverage of social media as a disseminator of propaganda offers you an up-to-date perspective. The book’s four case studies have been updated and strengthened to demonstrate their relevance not only to past and contemporary culture, but also to the study of propaganda campaigns. New coverage of how a propaganda case study can be structured to reveal the components of a campaign allows you to compare strengths and weaknesses across different types of campaigns and evaluate the relative success of various propaganda strategies. Updated research on persuasion and expanded coverage of collective memory as it appears in new memorials and monuments enhances the presentation. Current examples of propaganda, especially the ways it is disseminated via the Internet, deepen your understanding. New illustrations and photos add a unique visual dimension that helps you conceptualize methods of persuasion and propaganda.

Propaganda and Persuasion

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Propaganda and Persuasion by Garth S. Jowett,Victoria O'Donnell Summary

The Third Edition of this successful book has been revised, updated and expanded, building on the book's excellence. The book covers: an explanation of what propoganda is, its history, media and developing audiences, theory and research, and the use of propoganda in psychological warfare. Original methods of propoganda analysis are presented, there are new and revised case studies and a process model that depicts how propoganda works in modern society. This book provides students and scholars with a cogent, applicable approach to the study of persuasion and propoganda.

Techniques of Propaganda and Persuasion

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Techniques of Propaganda and Persuasion by Magedah Shabo Summary

Download or read Techniques of Propaganda and Persuasion book by clicking button below to visit the book download website. There are multiple format available for you to choose (Pdf, ePub, Doc).

Propaganda and Persuasion

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Propaganda and Persuasion by Garth S. Jowett,Victoria O'Donnell Summary

In this revised and expanded edition of the bestselling textbook, Jowett and O'Donnell examine the age-old art of propaganda and a related form of communication - persuasion - from a communication perspective. They present an overview of the history of propaganda, a review of the social scientific research on its effects, and an examination of its applications. New material included covers the Middle East conflict, the Cold War and glasnost, as well as propaganda as it relates to women.

Propaganda & Persuasion

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Propaganda & Persuasion by Garth S. Jowett,Victoria O'Donnell Summary

Reflecting the remarkable changes in the world of propaganda due to the increasing use of social media, this updated Seventh Edition provides a systematic introduction to the increasingly complex world of propaganda. Viewing propaganda as a form of communication, the authors help you understand information and persuasion so you can understand the characteristics of propaganda and how it works as a communication process. Providing provocative case studies and fascinating examples of the use of propaganda from ancient times up through the present day, Propaganda and Persuasion provides an original model that helps you analyze the instances of propaganda and persuasion you encounter in everyday life. New to the Seventh Edition: New coverage of social media as a disseminator of propaganda offers you an up-to-date perspective. The book’s four case studies have been updated and strengthened to demonstrate their relevance not only to past and contemporary culture, but also to the study of propaganda campaigns. New coverage of how a propaganda case study can be structured to reveal the components of a campaign allows you to compare strengths and weaknesses across different types of campaigns and evaluate the relative success of various propaganda strategies. Updated research on persuasion and expanded coverage of collective memory as it appears in new memorials and monuments enhances the presentation. Current examples of propaganda, especially the ways it is disseminated via the Internet, deepen your understanding. New illustrations and photos add a unique visual dimension that helps you conceptualize methods of persuasion and propaganda.

Posters, Propaganda, and Persuasion in Election Campaigns Around the World and Through History

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Posters, Propaganda, and Persuasion in Election Campaigns Around the World and Through History by Steven A. Seidman Summary

How effective are election campaign posters? Providing a unique political history, this book traces the impact that these posters – as well as broadsides, banners, and billboards – have had around the world over the last two centuries. It focuses on the use of this campaign material in the United States, as well as in France, Great Britain, Germany, South Africa, Japan, Mexico, and many other countries. The book examines how posters evolved and discusses their changing role in the twentieth century and thereafter; how technology, education, legislation, artistic movements, advertising, and political systems effected changes in election posters and other campaign media, and how they were employed around the world. This comprehensive and original overview of this campaign material includes the first extensive review of the research literature on the topic. Posters, Propaganda, and Persuasion will be useful to scholars and students interested in communications, politics, history, advertising and marketing, art history, and graphic design.

War and the Media

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War and the Media by Philip M. Taylor Summary

The Gulf War of 1991 was the highest profile media war in history. Taylor traces the role of the media in the Gulf War and examines the attempts by both the coalition and Iraq to influence public opinion through propaganda and persuasion.

Propaganda and Persuasion

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Propaganda and Persuasion by Jennifer Anderson Summary

During the early Cold War, thousands of Canadians attended events organized by the Canadian-Soviet Friendship Society (CSFS) and subscribed to its publications. The CSFS aimed its message at progressive Canadians, hoping to convince them that the USSR was an egalitarian and enlightened state. Attempting to soften, define and redirect the antagonistic narratives of the day, the CSFS story is one of propaganda and persuasion in Cold War Canada. The CSFS was linked to other groups on the Canadian political left and was consistently lead by Canadian communists. For many years, its leader and best known member was the enigmatic Dyson Carter. Raised in a religious family and educated as a scientist, Carter was a prolific author of both popular scientific and pro-Soviet books, and for many years was the editor of the CSFS's magazine, "Northern Neighbours". Subtitled "Canada's Authoritative Independent Magazine Reporting on the U.S.S.R." the magazine featured glossy photo spreads of life in the Soviet Union and upbeat articles on science, medicine, cultural life, and visits to the USSR by Canadians. At the height of the Cold War, Carter claimed the magazine reached 10,000 subscribers across Canada. Using previously unavailable archival sources and oral histories, "Propaganda and Persuasion" looks at the CSFS as a blend of social and political activism, where gender, class, and ethnicity linked communities, and ideology had significance.

Propaganda and Mass Persuasion

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Propaganda and Mass Persuasion by Nicholas John Cull,David Holbrook Culbert,David Welch Summary

Entries provide information on the history, key propagandists, and techniques and concepts of propaganda.

Propaganda and the Ethics of Persuasion

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Propaganda and the Ethics of Persuasion by Randal Marlin Summary

This book aims to develop a sophisticated understanding of propaganda. It begins with a brief history of early Western propaganda, including Ancient Greek classical theories of rhetoric and the art of persuasion, and traces its development through the Christian era, the rise of the nation-state, World War I, Nazism, and Communism. The core of the book examines the ethical implications of various forms of persuasion, not only hate propaganda but also insidious elements of more generally acceptable communication such as advertising, public relations, and government information, setting these in the context of freedom of expression. Propaganda and the Ethics of Persuasion examines the art of persuasion but it also hopes to establish a "self-defense" resistance to propaganda. As Jacques Ellul warned in 1980, any new technology enters into an already existing class system and can be expected to develop in a way favourable to the dominant interests of that system. The merger of AOL and Time-Warner confirms the likelihood of corporate interests dominating the future of the Internet, but the Internet has also opened up new possibilities for a politically effective counter-culture, as was demonstrated at the meeting of the World Trade Organization in Seattle in late 1999 and numerous similar gatherings since.

Eden, Suez and the Mass Media

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Eden, Suez and the Mass Media by Tony Shaw,Tony Shaw, wri Summary

Through a study of the Eden Government's battle for the hearts of the British and Americans during the Suez Crisis, the book dispels the myth that the media were passive observers of events and reflected public opinion. It compares Eden's government and that of Thatcher during the Falklands war.

Media, Persuasion and Propaganda

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Media, Persuasion and Propaganda by Marshall Soules Summary

Using case studies and exercises, this innovative study guides the reader through the many varieties of persuasion and its performance, exploring the protocols of rhetoric unique to the medium, from orality and print to film and digital images.